The Time.com “Sort-Of Paywall” is Smarter than a Real Paywall. Notes On Differentiation and Hey, How About Doing Something Original for Each Format?
Time.com has secretly replaced its magazine articles (Folgers crystals style) with links to the iTunes App Store. Want to read this week’s Time? All seven of you will need to go to the iTunes App Store and pick it up for $4.99 a pop. (Obligatory newsweekly cheap shot! Yeah!) Actually, Time Inc.’s strategy is brilliant.…