This is a neat data visualization from Milo. They try to connect consumers shopping online to local retailers. For me, this chart underscores how shallow direct response metrics that online advertisers use can be.
(via Screenwerk)
Producer & co-founder, Ursa Story Company. Founder of Longreads.
This is a neat data visualization from Milo. They try to connect consumers shopping online to local retailers. For me, this chart underscores how shallow direct response metrics that online advertisers use can be.
(via Screenwerk)
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